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WATCH: British Airways launches latest TV advert in partnership with Uncommon Creative Studio

British Airways (BA) has launched its latest TV advert and brand campaign as part of its “A British Original” positioning. In partnership with creative agency, Uncommon Creative Studio, the airline’s

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WATCH: Asda unveils 2024 Easter ad

Asda has launched its 2024 Easter advert where it imagines a farm where chickens lay chocolate eggs. Created by advertising agency, Havas, the supermarket giant has launched a TV advert

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Data: 67% of Brits consider nudge tactics as ‘misleading’

Two-thirds of British consumers (67%) have revealed they consider nudge tactics to be “misleading”, according to new data. According to a study by Twilio, 39% of UK consumers revealed they

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WATCH: Asics unveils world’s youngest exercise influencer team in new campaign

Asics has enlisted children as “Little Reminder” influencers in a new campaign aimed at getting adults to reminisce about a time when exercise was fun. Featuring young influencers Henry, Hiba,

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Corona unveils new bottle emoji in response to latest update

Corona has released its own bottle emoji in response to the latest emoji update on iOS and Android. However, the beer brand, part of AB InBev UK, announced a pledge

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O2 upgrades brand mascot by tapping AI

Virgin Media O2 has upgraded its brand mascot, Bubl, by using AI, in partnership with VCCP’s AI creative agency, ‘faith’. As a result, the creative agency has launched The Bubl

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VMO2 launches 5 year partnership with Skyrise

Virgin Media O2 (VMO2) has launched a five-year partnership with Skyrise to provide the telecoms giant with anonymised data for generating marketing insights and bespoke audience design. As a result,

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EE launches audience-led ‘Better Value’ campaign

EE has launched a new integrated brand campaign, Better Value, in a bid to redefine customer experience in the mobile industry. The audience-led campaign, created in partnership with creative agency

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WATCH: Amazon kicks off UEFA Women’s Football partnership with new ad

Amazon has launched a new brand-campaign supporting its first pan-European sponsorship of UEFA Women’s Football. The new advert, which features real football players, will feature on primetime spots including the

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The Fellas Studios launches new paid streaming service subscription ‘Fellas Loaded’

Digital-first podcast company, The Fellas Studios, has launched a paid subscription-based streaming service. The Fellas Loaded, hosted by The Fellas Studios, is available to download now on all digital devices

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