Sustainability

VMO2 offers gamers cash to trade unused consoles

Virgin Media O2 (VMO2) has enabled customers to trade in their unwanted devices for cash and prevent electronic waste (e-waste). In addition to popular gaming systems from PlayStation, Xbox, Oculus

Sustainability

Currys combats UK’s e-waste crisis with ‘Trash Tycoon’ gamified experience in Fortnite

Currys has launched its first-ever gaming experience ‘Trash Tycoon’ created in Fortnite, in a bid to tackle the UK’s mounting e-waste crisis. The free virtual experience aims to drive real

Sustainability

MWC 2024: Nokia ‘doubles down’ on net-zero target to 2040

Nokia has committed to cut its total global greenhouse gas (GHG) emissions to net zero by 2040, fast-tracking its previous target by 10 years. Prioritising it ahead of wider global

Sustainability

WATCH: Currys highlights sustainability in new campaign

Electrical retailer Currys has launched a series of campaigns highlighting its trade-in and recycling initiatives. Created by AMV BBDO and Spark Foundry, the campaign raises awareness of several of its “‘enhanced”

Sustainability

Vodafone UK on closing the ‘alarming’ connectivity chasm

Vodafone UK has revealed an “alarming” ‘connectivity chasm’ is opening between Europe and competing regions that could jeopardise the economic wellbeing of EU citizens and businesses, resulting in further decline.

Sustainability

Google boosts AI capabilities with new $1bn UK data centre

Google has unveiled plans to invest $1 billion (£790 million) to build a new data centre in Waltham Cross, Hertfordshire, supporting AI innovation. The 33-acre site will bring crucial compute

Sustainability

Vodafone UK CEO Ahmed Essam credits 5G as a green ally against climate change crisis

Vodafone UK CEO Ahmed Essam has credited 5G as a green ally in the battle against climate change. According to the boss of the telecoms giant, 5G helps cut power usage

Sustainability

Best of 2023: A more sustainable type of advertising

Mobile Marketing talks sustainable advertising with Olya Dyachuk, Data Driven Media Director at Heineken

Sustainability

Dentsu launches sustainability and climate change upskilling program

Marketing and advertising network, Dentsu, has joined Generation C, a climate education provider, to develop a series of fully-funded interdisciplinary resources intended to upskill young people across the UK on

Sustainability

Jolt launches EV charging and DOOH ad network in the UK

Jolt, a sustainable Digital Out-of-Home (DOOH) and electric vehicle (EV) charging network, has announced its launch in the UK, in the North London Borough of Barnet. Over the next three

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