AR/VR

Snap launches sponsored AR filters

Snap has launched sponsored AR filters, allowing advertising partners to reach 800 million monthly active users worldwide. Combining new Sponsored AR Filters with its existing Sponsored Lenses (pre-capture AR), the

AR/VR

Snapchat launches AR ‘Dune: Part Two’ campaign in partnership with Warner Bros

Snapchat has teamed up with Warner Bros to launch an AR lens, ahead of the release of ‘Dune: Part Two’. The new Lens allows users to become Fremen, a fictional

AR/VR

Angry Birds launches immersive flight mode in AR

Angry Birds has unveiled a new mode in Augmented Reality (AR), in partnership with Areyes Studio. The campaign takes social media users on a first-person joyride, letting them steer characters

AR/VR

E.l.f Cosmetics debuts ‘your best e.l.f’ experience on Apple Vision Pro

E.l.f. Cosmetics has become one of the first beauty brands to launch a shopping app for the newly-released Apple Vision Pro. The “your best e.l.f.” visionOS app includes first-of-its-kind features

AR/VR

Interview: Snapchat on ‘game-changing’ role in AR advertising

Once best known for its teen-friendly photo and video filters, Snapchat has emerged as a trailblazer in the realm of mobile marketing, offering a unique and authentic platform for users

AR/VR

2023 Effective Mobile Marketing Awards winners revealed

The winners in all 11 categories of the 14th Effective Mobile Marketing Awards were revealed at an Online Awards Ceremony this afternoon. Brands and organisations honoured for their work included

AR/VR

Snapchat extends Channel 4 partnership with ‘Snap-first’ programming

Social media giant Snap has extended its long-term partnership with Channel 4, creating a new series with a built-in Augmented Reality (AR) component. As part of the extended partnership, the

AR/VR

Future of Mobile Festival 2024 schedule announced

The schedule for Masterclassing’s 2024 Future of Mobile Festival has been announced. It includes nine Mobile & App Masterclasses, starting in Barcelona on 27 Feb, with other events taking place

AR/VR

The Bicester Collection launches a multi-destination Virtual Village Experience

The Bicester Collection, a family of 11 distinctive luxury shopping destinations in Europe and China, is introducing a new virtual retail experience, bringing its Village environment to audiences worldwide, and

AR/VR

L’Occitane en Provence opens virtual holiday store

Cosmetics and wellbeing goods manufacturer and retailer, L’Occitane en Provence, has launched a virtual holiday store, developed by Emperia and designed in partnership with artist Steven Wilson. Set up in

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