Self-service programmatic ad platform, Choozle has announced a $15m (£10.70m) investment from Boathouse Capital -a private equity firm with over $350m under management.

An early innovator enabling brands and agencies with self-service analytics and digital media buying platform, Choozle will leverage growth capital from Boathouse to expand the integration of enterprise-level media buying technologies while furthering their data-powered marketing and advertising reporting innovation.

Choozle focuses on mid-market agency and brand clients, aiming to empower efficient marketing operation and performance while affording 100 per cent transparency.

It's consistent financial growth and marketplace differentiation provide investors with the confidence to double down on the company's scale and success.

"It's a testament to our team and platform that we maintained consistent financial growth despite the uncertainties of the last year" said Co-Founder and CEO of Choozle, Andrew Fischer. "This additional investment enables us to continue to bring self-serve solutions to the mid-market while aggressively investing in our product to ensure Choozle remains the most innovative and intuitive platform on the market."