Christian Aid has launched a campaign to raise awareness of the loss and damage the climate crisis is inflicting in the lead up to COP27. Devised by Impero, the campaign will hijack social conversations to turn attention towards the effects of climate change on the Global South and to get UK citizens to help pressure the government to take action.

The ‘Hack The Agenda’ campaign will use Twitter and Instagram to refocus the conversations surrounding COP27 onto the challenges faced by those most affected by climate change. Through identifying and targeting key talking points in the run up to COP27, the campaign looks to put loss and damage at the heart of the conversation and ensure it doesnt get ignored.

Through the utilisation of relentless and unignorable visuals combined with real-time responses that provide hard hitting facts, Impero is targeting major stakeholders surrounding COP27 in politics, business and the media. The campaign will be unified through the hashtag #HackTheAgenda to track and engage people in dialogue.

Working with startup Reface and ISD Group in Ukraine, Impero has hacked Liz Truss’s speech at the recent Conservative Party conference to put climate activist Vanessa Nakate’s voice into Liz Truss’s mouth to spread her message on climate injustice and the need for a loss and damage fund.

“Nations like the UK have done the most historically to cause the climate crisis, but it is the most vulnerable communities globally that are facing the gravest consequences,” said Pete Moorey, Head of Campaigns and UK Advocacy at Christian Aid. “By creating an international climate fund, paid by the biggest polluters, we can tackle the damage caused by the climate crisis and help people build a life free from poverty and injustice.”