Global hotel and lifestyle brand, citizenM has teamed up with media agency, Born Social to launch a campaign to encourage people back into its hotels this summer, as COVID-19 restrictions start to ease. 

Having carved out a brand niche as a ‘misfit among boring hotels’, citizenM aims to do things differently and this new campaign creates a surrealist world that celebrates holidaying in all its glory.

Quirkiness is at the centre of a series of Monty Python-esque animations, including an astronaut marching around the globe, a giant shell with arms stretched out falling from the sky, and a pillow sprouting a cityscape scene.

The campaign will run across Facebook, Instagram, and TikTok until the end of July.

“From the creative strategy to the creative output, the team at Born have flawlessly translated our brand identity to strong social-first content that marries citizenMs love for art and community” said Marketing Director at citizenM, Maurice Ajanaku.