Skin care and make-up brand Clarins has launched its first Connected TV (CTV) ad campaign for its Double Serum skincare range, leveraging CTV to broaden reach.

The campaign, with creative developed by Leap, sees the brand explore a number of new formats and targeting approaches to cement Double Serum’s position as the UK’s leading premium anti-aging serum.

Running across BVOD, digital display, search and social, as well as traditional print, the campaign is being run by media agency Spark Foundry, part of Publicis Media, and the first for the brand to be delivered via ‘PMX Lift’. Launched earlier this year, ‘PMX Lift’ combines the scale and expertise of Publicis Media with Epsilon’s data and tech to offer cross-channel video planning, activation and measurement for brands.

“Our iconic Double Serum is not only our best-seller, but Europe’s most popular premium serum, a position we are determined to defend in an ever-competitive market,” said Clarins Marketing Director, Lorraine Barnett. “This campaign uses the right blend of both traditional and more innovative approaches to ensure Double Serum is seen in premium environments by both new and existing customers.”