Cleveland Cavaliers turns to Apple Business Chat for mobile drink ordering

NBA team The Cleveland Cavaliers has introduced mobile drink ordering at its Quicken Loans Arena (The Q) stadium, in partnership with it’s catering provider, Aramark. Fans of the Cavs, and the Cleveland Monsters (AHL) ice hockey team can use Apple Business Chat to place orders using their iPhone’s Messages app to have the drinks delivered directly to their seats in the lower bowl of The Q.

The Cavaliers and Quicken Loans Arena are the first NBA team and venue to pilot the service. It will be available for the remainder of the Cavs and Monsters 2018-19 home schedule. Aramark was the first sports concessionaire to pilot a mobile ordering service using Apple Business Chat, when it experimented with the technology during the 2018 baseball season.

To use the service, spectators open the iPhone Camera app and scan the QR code on the seat back, then follow the prompts on the Messages text screen to place their order, completing the transaction with Apple Pay. Users must have an Apple Pay account and be running iOS 11.3 or higher on their iPhone.

“The intersection of technology, service and convenience continues to motivate us, and we’re pleased to be working with our partners at Aramark on this innovative approach to ordering,” said Nic Barlage, Cavs and Quicken Loans Arena president of business operations. “Finding a way to provide an enhanced game experience with much easier and faster ordering capability for our fans adds another convenient feature at The Q that we’re proud to pilot for the remainder of the Cavs and Monsters season.”