Culture Trip launches branded content hub

Tyrone Stewart

Travel firm Culture Trip has launched an interactive branded product offering aimed at providing destination marketing organisations (DMOs) and tourism boards with opportunities to showcase what they have to offer.

The ‘Spotlight’ hub is housed on Culture Trip’s main site and enables DMOs and tourism boards to deliver bespoke, sponsored, and partner-provided content or a blended content approach. DMOs are able to make use of video, written content, photography, illustration, interactive maps, places to stay, and experiences to promote their destinations.

The format, which is fully modular, can be customised to a brand, destination, or marketing campaign, and be combined with Culture Trip’s existing advertising solutions.

“Our team at Culture Trip is proud to launch Spotlight which offers an exciting platform for the amazing work of our global DMO partners and helps them tell their unique brand stories to prospective travellers who come to us for inspiration,” said Kate Glover, VP of Media Sales at Culture Trip. “Spotlight will provide DMOs with a brand-safe environment and a full suite of content opportunities, all reinforced by our award-winning storytelling capabilities. This will enable our partners to connect and convert at scale during a time which is ideal to showcase destinations while people are seeking travel inspiration and making plans to take their next trip.”