Indian herbal toothpaste brand Dabur Meswak has launched a campaign titled ‘#MyGanpatiMoment’ to celebrate the Ganesh Chaturthi festival. The campaign aims to create  the largest ever digital Ganpati mural.

The brand has invited people to share pictures of their Ganpati celebrations and memories during the 10-day Ganpati period, across Facebook and Instagram. All submissions will be pulled into a digital collage on a microsite in real time in an attempt to form the largest co-curated virtual statue or image of Lord Ganesha from multiple users.  The idea behind the campaign is to unite in a time of celebration and manifest the beauty of traditions through the power of togetherness. 

“After two years of the pandemic, people are looking forward to all the celebrations and we wanted to encourage people to virtually come together irrespective of wherever they are, to commemorate and celebrate and bring positivity around,” said Unmisha Bhatt, Chief Strategy Officer at Tonic Worldwide, the agency that developed the campaign. “The ambition is also to make this the largest co-curated Virtual Idol so that maximum people come together. Hoping to see some interesting entries coming in.” 

The campaign launched yesterday and runs until 9 September.