Israel-based games promotion company DAU-UP has launched its new Mobile Gamer Acquisition Solution, which aims to help mobile game developers find an audience for their programs.

DAU-UP has previously focused on promoting mobile and social games via Facebook media, working with developers such as Playtika, Social Point and Plarium, delivering the best players to each game using direct access to Facebooks API and the companys proprietary database of games and methodology.

Following a six-month beta test, the company is now launching a similar solution for all mobile game developers, supporting every mobile media channel. With mobile game revenue growing at twice the rate of total gaming revenue, and expected to account for 34 per cent of total game revenue by 2017, the launch is well-timed.

“With so many companies focused on mobile user acquisition, DAU-UP is unique in our single-minded focus on game developers coupled with our extensive experience and internally-developed technology and methodology, which enable us to deliver the right users to the right game,” said Idan Nizri, CEO and founder of DAU-UP. “The proof of performance has been our growth over the last year: doubling our head count and customer base and tripling the number of games were promoting.”

“Many solutions promise installs, but only DAU-UP has delivered quality players which are helping us reach profitability,” said Adam Jaffe, VP of marketing for Social Point. “With the growing importance of mobile, DAU-UP is able to provide us with players from a broad range of mobile media channels who monetise our games and enable us to achieve our ROI targets.”