VeraViews, the advertising technology platform built to deliver transparent and auditable invalid traffic (IVT) prevention, has announced the appointment of David Murray as Demand Director.
Murray is a London-based commercial specialist with a wealth of advertising industry knowledge acquired during his time at a number of the largest, most commercially successful and well-known ad and media brands in the UK.
Working within the rapidly-expanding VeraViews sales team, he will lead demand sales, onboarding Supply Side Platforms (SSPs), Demand Side Platforms (DSPs) and Digital Advertising Networks into the VeraViews end-to-end ad stack. He will also support VeraViews’ mission to remove ad fraud from video advertising, increasing trust and value across the media ecosystem.
Murray will work alongside and support the sales development aims of Dan Hodgson, VeraViews' Head of Business Development; and Sandip Ray, VeraViews' Publishing Director, to expand commercial opportunities.
Through strategic planning and dynamic thinking, as well as an ability to establish strong and fruitful relationships across all areas of the industry, Murray has been instrumental in driving commercial growth for brands such as Hearst, Stylist Media and The Official Charts Company in a media career spanning 13 years.
His deep knowledge of digital advertising – specifically the inner workings of UK media companies – coupled with his passion for video, make him a perfect addition for VeraViews and the expansion of its demand proposition. His understanding of industry goals and pain points make him an ideal fit to grow VeraViews’ customer base yet further, developing an offering that truly meets fast-changing market needs.
Speaking on his new role and outlook for 2023, Murray said: “I am extremely excited to be joining the VeraViews team. Video media has been a passion of mine for years, and having seen the issues caused by invalid and bot traffic first-hand, I feel thrilled to be representing a truly innovative solution to these issues.
“Ultimately, I want to help advertisers and brands save money, while also working towards increasing the success of their marketing campaigns through higher performance metrics. I can’t wait to spread the word and support VeraViews in its mission to reduce ad fraud, increase transparency and bring trust and value back into the industry ecosystem.”
Murray started his role this month at a time when VeraViews continues its strong commercial expansion, having recently become a verified Amazon Ads Partner, been included on the IAB Global Vendor List, and hired two other senior team members to lead business development.
VeraViews uses patented Proof-of-View technology to record valid ad engagement and stores data immutably on an open ledger. This means that advertisers pay only for valid engagement. Its end-to-end ad-stack solution combines the transparency and accountability of open ledger technology with the security of Verasity’s patented Proof of View technology.