Masterclassing

DAZN acquires Texel, launches DAZN X innovation hub

David Murphy

Sports media company DAZN Group has announced the launch of its innovation hub, DAZN X. The innovation hub was born out of DAZN's acquisition of video streaming company Texel, which employs 50 people in Tel-Aviv. DAZN X will operate as a global business unit across all DAZN’s core markets.

DAZN said the acquisition will fast track its ability to take the fan experience to the next level. DAZN X will focus on developing interactive and engaging content layers for fans as part of DAZN’s sports streaming service. DAZN subscribers will soon be able to talk, share, shop and play with their friends and communities while live streaming premium sports content.

“We are here to revolutionise the sports viewing experience by making it more exciting, more sociable and engaging,” said DAZN Co-CEO, Shay Segev. “Our acquisition of Texel and the launch of DAZN X significantly accelerates our strategy and positions us as the world’s leading sports innovator.”

DAZN Group is home to DAZN, the global sports streaming platform; DAZN News, the sports portal; and DAZN Player, the sports video-on-demand platform for publishers. DAZN is now live in more than 200 countries and territories.