Deloitte buys Swedish creative agency Acne

Tyrone Stewart

DeloitteDeloitte Digital, the creative consultancy arm of professional services firm Deloitte, has acquired Stockholm-based creative agency Acne. The terms of the deal are undisclosed.

The acquisition, which closed on 15 August, will see Deloitte Digital hire around 80 employees across northwest Europe, 40 of which will be based in the UK, doubling the size of Acne’s team. In addition to those hires, Deloitte Digital has appointed former Havas London executive creative director Andy Sandoz as a partner and chief creative officer to lead Deloitte’s UK creative services.

“The acquisition of Acne is an important move towards Deloitte Digital offering a full range of digital and creative services, with clients increasingly looking for a partner with multidisciplinary skills,” said Paul Thompson, head of Deloitte Digital for EMEA. “We aim to deliver our clients’ ambitions, whether that be launching a new strategy, product or service.  By combining Deloitte’s deep data and technological expertise, with Acne’s exceptional creative experience, together we will help build brands for the digital age.”

Acne, founded in 1996, had about $32m in revenue in its most recent fiscal year, according to Deloitte. It has worked with clients including Ikea, Spotify and H&M – gaining attention this summer when it created an ad comparing a $2,145 Balenciaga bag to Ikea’s famous blue reusable bags.

According to Acne executive chairman Victor Press, Acne had been approached by several companies over the years but found Deloitte to be the perfect match to bring more technology and data analysis to its creative capabilities.

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