MASTERCLASSING

Agencies Dept and Byte merge to accelerate global growth

Tyrone Stewart


Martech agency Byte has merged with Dept, an international digital agency, as the pair look to strengthen end-to-end digital services for their clients.

Under Dept, Byte’s branding and management team will continue as before, with Co-founders Alex Miller and Jamie Kenny working closely with Dept’s Board of Directors. Byte brings with at a 150-person strong team across offices in London, New York, and Berlin, and a client roster boasting the likes of Spotify, Asos, Just Eat Takeaway, TikTok, Twitch, and Zoopla, among others.

“Alex, Jamie and the team have established a high reputation for innovative advertising campaigns, pioneering AR effects and advanced chatbots,” said Dimi Albers, Dept CEO. “Their ability to grow fast while operating at the intersection of creativity, technology and data makes this a perfect mix, and we can’t wait to start working together on some of the best brands in the world.”

Dept, backed by investment firm The Carlyle Group, works out of 27 global office to help brands to grow and accelerate their digital business. Its clients include Adidas, Microsoft, AstraZeneca, Unilever, Samsung, TomTom, O2, KLM, NHS, PlayStation, Philips, and more.