Mobile app monetisation platform Fyber has been acquired by Digital Turbine, an on-device media platform. The deal will see Digital Turbine buy more than 90 per cent of Fyber from investment holding company Tennor Holding for around $600m.
The combination of Digital Turbine and Fyber will create the largest independent growth platform for mobile app developers.
“Fyber’s focus on publisher solutions and its position as a top-tier partner for a diverse set of programmatic buyers make it a pivotal piece of the Digital Turbine Growth Platform,” said Bill Stone, CEO of Digital Turbine. “Fyber’s impressive growth over recent quarters shows the power of their publisher monetization suite and strength of publisher relationships as a top monetization partner. We are committed to ongoing investment in Fyber’s product stack, growing their partner network, and enabling new growth opportunities from synergies throughout Digital Turbine, its customers and partners.”
Digital Turbine will launch a bid to acquire the remaining shares of Fyber in a mandatory takeover offer extended to outstanding shareholders following the expected closure of its transaction with Tennor in Q2 2021. Once Digital Turbine has secured 100 per cent of Fyber’s shares, it will terminate the platform’s listing on the Deutsche Börse Frankfurt stock exchange.
Last month, Digital Turbine agreed to acquire mobile ad platform AdColony from Otello Corp for a fee in the region of $350m and $375m.