Consumer insights platform, DISQO today announced that it closed an $85m (£61.72m) Series B growth round led by Sageview Capital, with participation from March Capital, Valuestream Ventures, and existing investors Alpha Edison and Bonfire Ventures.

DISQO’s cloud-based measurement software and research APIs power consumer insights for over 175 blue-chip brands, over 125 of the world’s largest market research firms, and 35 leading advertising agencies.

The platform allows clients to understand the entire experience, from how people feel about brands to how they engage with advertising and ultimately how they find and buy the products they love.

DISQO will use the new capital to scale its operations, accelerate its product roadmap and focus on expanding the reach and capabilities of its platform to increase client value.

“Brands that know their customers best win. Our platform connects what people think and what people do to create breakthrough insights and competitive advantages. We do it by helping our clients build a complete understanding of brand experience, consumer journeys, and market outcomes” said Co-Founder and CEO of DISQO, Armen Adjemian.