Edge226 acquires Facebook marketing partner Webpals Mobile

Alyssa Clementi

Edge226, a data-driven ad-tech solutions company, has acquired Webpals Mobile to help strengthen its position in the app-install market and expand its reach into new social channels. Webpals Mobile, formally DAU-UP ClicksMob, is a Google App preferred creative partner and a marketing partner of Facebook, with a focus on social gaming apps.

“We’re excited to announce our acquisition of Webpals Mobile, which combines Webpals Mobile’s unique knowledge of mobile social marketing with our performance-driven DSP,” said Avishay Raviv, co-CEO of Edge226. The combination of our performance-driven DSP and Webpals Mobile’s social marketing excellence aims to answer one of mobile’s biggest challenges– high quality user acquisition for app developers, at scale.”

By acquiring Webpals Mobile, Edge226 will now be considered an official Facebook marketing partner and a Google App preferred creative marketing partner. The new combined company will also give Edge226 a new international client-base, especially within the APAC region where Webpals Mobile is commonly used.

“Edge226 offers a truly premium, end-to-end solution for direct advertisers, app developers and agencies. Everything from quality app installs to brilliant assets from our creative studio, Edge226 now delivers unparalleled access to myriad channels and platforms, including Facebook. This, coupled with our DSP’s fully transparent supply, ensures that our clients are able to succeed from every angle,” added Yoav Kirmayer, co-CEO of Edge226.

“Besides the product and tech advantages, we have found an experienced team with true proficiency in the mobile app install markets. We anticipate that this acquisition will offer our current clients an enhanced set of elite services and solutions, and allow us to reach new clients that will benefit from our best-in-class solutions,” said Yoav, Co-CEO of Edge226.