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EE Unveils New Tablet Aimed at Families

Tim Maytom

EE Robin - Lifestyle 1EE has launched the first ever 4G-enabled tablet aimed at children and their parents, the Robin, hoping to take advantage of the large number of families planning to purchase a tablet for their children to use this holiday season.

According to research commissioned by EE, 36 per cent of parents are considering purchasing a tablet for their kids. When looking at tablet choice, 27 per cent of parents wanted to be able to access content while out and about, while 38 per cent specified strong parental control features as a key factor when selecting a tablet for their child.

The Robin is designed to meet the needs of both children and parents, giving kids the opportunity to explore the internet safely while giving parents peace-of-mind thanks to parental controls and website filters. The Robin comes pre-loaded with over 40 games, educational apps and eBooks including popular titles like Fruit Ninja and Berry Rush, as well as free unlimited access to Hopster, an interactive streaming app aimed at children.

Several technology companies have attempted to create kid-friendly web experiences recently, but many have stumbled, with Google's YouTube Kids app enabling users to access videos containing inappropriate language, violent content and jokes about drug use, for example.

"Parents know their children love using technology gadgets more than ever," said Christopher Traggio, director of connected products at EE. "The Robin from EE allows kids to enjoy that experience and benefit from e-learning too. What's more, the Robin has been designed to provide parents with the peace of mind that their child is protected online with the UK's biggest and fastest 4G network."