The Awards celebrate excellence in mobile marketing across 30 categories, including Most Effective App Install Campaign, Chatbot Solution, Social Campaign and Anti-fraud solution, and are open for entries from around the world.
To celebrate the 10th anniversary of the Awards, there are also four special Best of the Decade Awards. These are the Most Effective Mobile Marketing Campaign of the Decade; Mobile Marketing Agency of the Decade; Mobile Marketing Brand of the Decade; and Disruptor of the Decade, which could be a person or a company.
The Most Effective Mobile Marketing Campaign of the Decade is open for companies to enter in the usual way. The other three, for the best Agency, Brand and Disruptor will be chosen by a public vote after nominations from the industry. If you would like to nominate an agency, brand or disruptor of the decade, please send your nomination to firstname.lastname@example.org with a few words in support of your submission. Companies are allowed to nominate themselves.
The entry deadline for all awards is midnight UK time Friday, 26 July 2019, with an Early Bird deadline two weeks earlier, Friday 12 July. The cost to enter an award is £180 plus VAT per submission. There is a 50 per cent discount to enter any campaign into additional categories after the first category. There is also a £30 discount per entry submitted before the Early Bird deadline.
There are more details here. And you can submit your entries here. Over the coming weeks we'll be showcasing some pf last year's winners. In the meantime, here’s the full list of this year's categories.
Most Effective Mobile-first Service
Most Effective B2C App
Most Effective B2B App
Most Effective Voice Assistant App
Most Effective Chatbot Solution
Most Effective Launch Campaign
Most Effective CRM Campaign
Most Effective In-app Advertising Campaign
Most Effective Integrated Campaign
Most Effective App Install Campaign
Most Effective Location Campaign
Most Effective Programmatic Campaign
Most Effective Brand Campaign
Most Effective Social Campaign
Most Effective Use of Video
Most Effective Performance Marketing Campaign
Most Effective Augmented Reality/ Virtual Reality Campaign
Most Effective Search Campaign
Most Effective Cross-screen Campaign
Most Effective Messaging Campaign
Most Effective RCS Campaign
Most Effective Email Campaign
Most Innovative Campaign
Most Effective Use of Data
Most Effective Anti-fraud solution
Most Effective Retail/FMCG Campaign or Solution
Most Effective Charity Campaign or Solution
Most Effective Travel & Tourism Campaign or Solution
Most Effective Entertainment Campaign or Solution
Most Effective Automotive Campaign or Solution
Best of the Decade Awards:
Most Effective Mobile Marketing Campaign of the Decade
Mobile Marketing Agency of the Decade
Mobile Marketing Brand of the Decade
Disruptor of the Decade