EPiServer Debuts Mobile Web App Tools

Online platform firm EPiServer has launched a set of templates and software for creating mobile web apps. 

The product, called MobilePack for EPiServer, aims to help brands extend their reach to the growing segment of mobile web users. 

The MobilePack allows marketers to extend their primary online presence – whether its a website, ecommerce site or branded social community – to smartphones and tablets.

“Our customers want to get in the mobile game now,” says Bob Egner, VP of product management and global marketing at EPiServer. “And they want to keep costs under control as they learn how to adapt to a different set of visitor needs based on context. Weve created MobilePack in the spirit of our open source community culture to solve a critical need. MobilePack is a solution that is easy to implement, puts power in the hands of marketers and editors, and ties into the digital ecosystem that is already in place.”

MobilePack is available now, and EPiServer says it will contiunue to update its features over time. The company has also released a whitepaper to educate businesses on mobile best practises, called You Cant Afford To Miss Mobile: Simple Strategies for Reaching a Critical Audience. You can download it here