Facebook is partnering with social analytics firm SecondSync to enable its ad clients to understand conversations happening around TV shows.
Using SecondSync, the company wil be able to analyse aggregated and anonymised conversations at scale in a 'privacy-safe manner'. The companies will initially go live with a report into social TV conversations looking at the UK, US and Australia. They will then begin work in the UK and US.
According to SecondSync, Question Time was yesterday’s most popular programme in the UK, generating 516 related tweets per minute. There have already been more than 11,000 tweets about TV today.