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Facebook to Launch Snapchat Competitor 'Slingshot'

Alex Spencer

[caption id="attachment_44021" align="alignleft" width="300"]Facebook CEO Mark Zuckerberg promising to put users first at last month's f8 conference Facebook CEO Mark Zuckerberg promising to put users first at last month's f8 conference[/caption]

Facebook is planning to launch a competitor to Snapchat, a messaging service known internally as 'Slingshot', according to the Financial Times.

Facebook tried to acquire Snapchat last year, but its $3bn bid was rejected by founders Evan Spiegel and Bobby Murphy.

The app doesn't share Snapchat's USP of disappearing messages, but is instead used to quickly and easily send short video messages. It appears that Slingshot will be launched as a standalone app, rather than as part of the core Facebook or Messenger apps, possibly as early as this month – though the FT also notes that the app might never see the light of day if Facebook changes its mind.

Slingshot is the social network's latest attempt to hold onto younger users, after chief financial officer David Ebersman admitted on an earnings call last year that Facebook had seen a decrease in daily users among younger teenagers.

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