Facebook is reportedly proposing a range of budgets for news shows on its Watch platform, as it goes in search of publishers to produce daily and weekly programming.
According to Digiday, citing publishing executives that have been briefed by Facebook, the social network offering to pay between $5m and $10m a year for daily news shows and from $1m to $2m for weekly shows. However, these budgets are based on cost per show, as opposed to a flat annual fee.
The news shows are set to go live at some point this summer and Facebook’s head of news partnerships, Campbell Brown, has been handed a $90m budget to bring in a combination of digital and traditional news outlets. It is believed Facebook will launch around half a dozen of the shows and pair them with a breaking news section, as well as a daily Facebook newscast featuring videos from multiple publishers.
It’s reported that Facebook is angling toward most news publishers pitching weekly shows, as opposed to daily shows, because it makes little sense for all publishers to be running the same general news format. Due to this, sources say Facebook is likely to partner with CNN as its sole daily news provider.