Preference Choice Publication

FoneStarz Handed Scandinavian Task

David Murphy

Mobile content retailer FoneStarz Media has signed a distribution deal as the pictures partner for 3 Scandinavia, which will see the company host a broad range of image content, exclusively to customers in Denmark and Sweden. The deal is the latest in a string of operator-managed services wins for FoneStarz, including a deal to host and manage the ringtones service for Vodafone in the UK.
For the first time in Scandinavia, 3 customers in Denmark and Sweden will have access to branded and white-label pictures, Flash animations and themes, including content from FoneStarzs expanding portfolio of in-house created imagery. FoneStarz will provide the service in the local language to the 300,000 subscribers from Denmark and 1.1 million subscribers from Sweden. 
The deal strengthens the relationship between FoneStarz and H3G, who are now working together in a number of territories, including the UK and Ireland.
The deal with 3 Scandinavia in Sweden and Denmark marks FoneStarzs first master content provider agreement in Scandinavia, and it is only the beginning of our presence in that region, says FoneStarz CEO, Dave Moreau. The partnership will not only enhance the range of content available to 3 Scandinavias subscribers, but is another step in increasing our content management services around the world.
FoneStarz hosts, manages and publishes multiple content formats for over 2,600 different handset types and currently licenses and aggregates content from more than 150 partners worldwide.