Ice-cream company, Froneri, has launched an integrated campaign for Cadbury’s Caramilk, in ice cream form. Building on its existing campaign platform, ’You Already Know You’re Going To Love It’, it was created by global agency of record, VCCP, and brought to life by its content production studio Girl&Bear and product and product & service innovation company, Bernadette. The campaign will run across OOH, social, and digital for the next four months.

Froneri worked with VCCP to develop creative that goes against the norm with stripped back, simple executions that focus on the key ingredient of Cadbury Caramilk chocolate. The creative shows an enticing tablet of Cadbury Caramilk chocolate with an ice-cream shaped hole cut out the middle of it.

“We are thrilled with the creative execution for the launch of Cadbury Caramilk in ice cream,” said Charlotte Hambling, Global Marketing Manager at Froneri. “It’s impactful and iconic, hero-ing the much loved Caramilk chocolate bar reimagined in ice-cream form. The ‘You Already Know you’re going to love it’ creative platform is performing very strongly, helping drive impressive growth results on the Cadbury ice-cream range”