The Financial Times has launched the FT Samsung Smart TV app, which enables users of Samsung Smart TVs to watch FT videos for free.
The app shows the latest FT video, including analysis and coverage of the leading stories and issues in politics, business and finance. It also broadcasts culture and lifestyle features and a text scroller of the latest FT news headlines.
“We see great demand for our video content on FT.com, YouTube and through our mobile apps - video views in 2013 were up 12 per cent,” said FT.com managing director, Rob Grimshaw. “Television extends our journalism to the ‘digital living room’, further demonstrating our commitment to subscribers by delivering content through new channels.”
The FT has also revealed exclusively to Mobile Marketing that mobile devices now generate 60 per cent of all FT.com subscriber consumption, and account for 24 per cent of new digital subscriptions, and 40 per cent of total traffic. Digital readership has also seen strong growth, with online subscribers increasing 14 per cent year-on-year (October 2012 – October 2013), to over 387,000. After becoming the first publisher to see digital subscriptions overtake print circulation in June 2012, the FT now has over 150,000 more digital subscribers than its global print circulation.