Mobile games developer and publisher Gameloft has selected Ericsson IPX to provide it with WAP, web and SMS payment services.
Gameloft has appointed IPX to help it expand its sales of mobile games into new countries, specifically Germany and the US. It was looking for a payments aggregator with the global reach to support its growth. Gameloft chose IPX to provide payment and messaging services due to Ericssons global presence, excellent service and extensive range of services offered. Local market knowledge and competitive payout rates were also deciding factors when selecting IPX.
Using IPX Payment clearing services, Gameloft can offer its customers a range of methods to buy mobile games, including WAP billing via their phones browser as well as SMS billing and the option of buying direct from the Gameloft website.
IPX is also providing bulk messaging services to Gameloft to enable the company to send messages to customers. IPX is also propviding SMS Shortcode services which enable customers to purchase games directly via SMS. Gameloft is also using subscriber information services from IPX in several markets to identify users from their mobile phone number. This allows the company to offer subscription-based services and a personalized user experience by linking this information to its CRM system.
The Global reach of IPXs payment services, especially in covering both the US and European markets, was a key factor for us, allowing us to continue to expand our distribution network, says Gameloft Project Manager, Dario Urbani.