Game development studio Gamepires has partnered with global licensing agency Epik to bring Hollywood’s most unlikely hero, Danny Trejo, to life as a playable character inside the multiplayer open world survivor game, SCUM.

Coinciding with SCUM’s upcoming downloadable content (DLC), Danny Trejo is also launching his first ever NFT collection, titled ‘The Many Faces of Danny Trejo,’ soon to be available on the Epik Prime Marketplace. The new collection pays homage to the remarkable life of the Los Angeles-born actor, who has been featured in countless films and is one of the most recognizable actors in all of cinema.

“I’ve been fortunate to work on some incredible projects throughout my career, but seeing myself in a badass game like SCUM has got to be one of the highlights,” he said. “Working with Epik and Gamepires has been an awesome collaboration. This partnership is an opportunity to engage with fans on a different level.”

The new SCUM DLC will be available soon and features Danny Trejo as an in-game playable character with multiple options, accessories and customization for players to choose from. This includes several new items and in-game collectibles such as clothing, weaponry, mannerisms and more, all inspired by the unique roles and characters that made Trejo famous. The in-game avatar is modelled after Danny Trejo in the 1990s and is voiced by Trejo himself.         

“Introducing Danny Trejo as a playable character is the perfect addition to SCUM and the one-of-a-kind experience we’re delivering to gamers worldwide,” said Tomislav Pongrac, Co-founder and Creative Director at Gamepires. “Epik has been an incredible partner, opening doors to new opportunities that would otherwise be out of reach. We’re confident the new DLC will be a fan favorite and will help us further redefine the survival genre with new and unique experiences players will love.”

Danny Trejo and Gamepires are the latest additions to an ever-growing list of brands, IP owners and game developers in Epik’s partner ecosystem, which includes ViacomCBS, Warner Music, Universal Music Group, Tencent, Garena, and many more.