Making Science

GGPoker and Chess.com: how streaming improved the contemporary profile of historically huge sports

Mobile Marketing - Member Content

Are you a fan of poker or chess? Continue reading to find out how streaming has had a positive impact on these historically huge sports in recent years.

In recent years, streaming has exploded into the mainstream and transformed the ways in which we engage and interact with sports on a daily basis. It has also ensured sports are accessible to a growing number of fans and has even led to a greater understanding of the stages involved in major sports tournaments held in stadiums around the world. If you have previously struggled to attend live games or matches or enjoy streaming video games on a regular basis, continue reading to find out how streaming improved the contemporary profile of historically huge sports.

By improving the standard fan experience
If you are unable to attend a live game or match, you should be able to benefit from a similar fan experience from the comfort of your own home. This is where streaming comes in. In addition to simply viewing the live game or match, a growing number of streaming platforms and OTT services also offer several exclusive features including behind-the-scenes footage, exclusive interviews, pre-recorded extras, archival footage, and even in-depth analysis. This is one of the many reasons why it has become the first choice for sports fans up and down the country as well as on a wider scale in recent years. 

By maintaining scalability
When it comes to any live game, match, or tournament, viewership can fluctuate wildly from time to time. This is usually due to commercial breaks, high-tension moments, and tie breakers at key points throughout the game. As a result, a streaming platform must be able to scale up or down in response to audience demand. This can also protect it from human error and downtime which, during a high stakes game, is a big problem and may even lead to widespread frustration amongst viewers and gamers alike. Heavily-trafficked sites like GGPoker.co.uk understand the importance of scalability and its ability to make or break the fan experience from start to finish.

By strengthening the relationship between fans and players
By providing a greater fan experience, the relationship between fans and players can be strengthened. This can lead to greater levels of viewership and collaboration in the long run and may even encourage a growing number of fans to get involved when they previously would have been hindered by monetary or geographical barriers. This is especially important as the world continues to advance beyond traditional modes of viewing and welcomes openness and accessibility in more ways than ever before. If a player feels as if they are connecting with their fans and vice versa, there are wide-reaching benefits for both parties involved.

By tapping into additional revenue sources
By streaming live games, matches, or tournaments on a global scale, fans are more likely to follow along with the action of their favourite team even if it comes at a small price. As a result, teams, clubs, and even streaming providers, can tap into additional revenue sources and fans can support their favourite sporting talent from the comfort of their own homes. This also paves the way for sponsorships, advertisements, and even pay per view options down the line.

If you have taken a leap of faith and streamed a live game, match, or tournament in recent years, you will be familiar with how liberating it can be to follow along with the action whenever or wherever you may be. It can improve the standard fan experience, maintain scalability, strengthen the relationship between fans and players, and tap into additional revenue sources.