Google launches ‘Skills To Go’ campaign with Redwood BBDO to bring digital skills training to time-poor Brits

Will Taylor

Google has launched ‘Skills To Go’, a campaign to encourage Brits to use downtime throughout the day to learn valuable new digital skills which could help them in their careers.

Fronted by Ian Wright and created by Redwood BBDO, the campaign is integrated across VOD, DOOH, print, social and audio and is intended to highlight the country’s digital skills shortage.

New research from Google has revealed that people believe they have no time to learn new skills, despite knowing it could help them. Search trends also show a +5000 per cent increase in the number of people searching for how to make more money and figures show that 10 million UK workers are missing fundamental digital skills needed for today’s workplace.

The ads, which feature Ian Wright alongside commuters and real business owners, not only show audiences how quickly they can access content and learn digital skills, but also see Ian sharing career and business lessons during the ads themselves.

Alice Mansergh, Managing Director of Google Customer Solutions, UK & Ireland said: “At Google, we’re passionate about equipping people in every corner of the country with the skills needed to help them make the most of the opportunities created by the UK’s digital economy.  The labour market is crying out for talented individuals across a number of experience levels and our aim with our snackable Skills to Go campaign is to give more people the opportunity to gain skills that can truly transform their careers and businesses.”