To mark 100 years in Australia, BP has launched a mobile game app where customers can win hundreds of thousands of prizes.
The ‘Great Aussie BP Run’ has been created by WPP’s Team Energy, which was created last year to manage BP’s media and advertising account. It includes staff from Ogilvy, Mindshare, VML, Grey, Landor, Essence, and SocialLabs.
The interactive game enables customers to do their own virtual ‘BP Run’. It features eight different themed runs – including the ‘Lunch Run’, the ‘Essentials Run’, and the ‘Ice Cream Run’ – which all put customers in the running to win 250,000 instant prizes, AUS$1000 daily, and a brand-new Mazda CX-5.
“Running down to your local BP to fill up on fuel, or pick up snacks or essentials is something many Aussies can relate to. Run out of milk, need a coffee, having lunch on the go? We’ve all done a BP Run,” said Brooke Miller, VP of sales and marketing at BP Australia. “We’re proud of our 100 years in Australia and we’re proud to be a leader in convenience retailing and innovation – BP Run is just one way we are celebrating our centenary.”
In order to play the game, which is only around for eight weeks, people have to make a purchase at a participating BP to receive a unique code. Customers can then download the app and enter the code to see if they’ve won an instant prize – this also unlocks the game for a chance to win more prizes.