GroupM UK, the UK arm of WPP’s media investment group, has gained two JICWEBS (Joint Industry Committee for Web Standards) Seals of Compliance for meeting the agreed industry standards for anti-ad fraud and brand safety.
As verified by the ABC (Audit Bureau of Circulations), the Seals of Compliance relate to the company’s work toward reducing the risk of exposure to ad fraud and advertising misplacement.
“At a time when brand safety and ad fraud remain core digital advertising challenges, we believe the industry should be committing to best industry practices and independent certification, which is the core mission of JICWEBS,” said Stevan Randjelovic, brand safety manager at GroupM EMEA. “We are pleased to receive our DTSG seal once again and obtain the anti-ad fraud accreditation for the first time – both applicable across all GroupM divisions. This not only demonstrates our commitment to media quality and integrity, but that we truly walk the talk.”