Hedgehog Lab secures £6.3m investment from BGF, acquires Netsells

David Murphy

Technology consultancy, Hedgehog Lab, has secured a £6.3m investment from growth capital investor, BGF. As part of the deal, the company has announced the acquisition of York-based digital product consultancy, Netsells, in a move that will support the company’s growth plans.

Headquartered in Newcastle, and with operations in the US and Bulgaria, Hedgehog Lab works with a wide range of global brands, including AJ Bell, Aviva, Deliveroo and Tesco Bank. It provides businesses with mobile app and web development solutions and has grown rapidly since incorporating in 2007. Netsells is a digital product consultancy working across web and mobile.

The two companies will come together under the Hedgehog Lab brand, led by Hedgehog Lab’s current CEO, Sarat Pediredla alongside a new executive board that includes ex-Accenture Song Managing Diector and Karmarama founder, Ben Bilboul.

“The acquisition of Netsells is a major milestone for us as a company,” said Pediredla.The combination of two firms with established and renowned capabilities will enhance our offering and growth prospects massively, by bringing together some of the best talent in the industry, and facilitating our continued expansion into new international markets.”

The deal provides a full exit for Hedgehog Lab’s previous investor, Maven.