Designer home interiors platform Lick has launched the Lick Colours Tool for Pinterest. It will enable Pinterest users to convert their favourite Pinterest boards into shoppable paint palettes, courtesy of Lick, based on the colours found in their saved Pins, at the click of a button.
Home decor is the top category on Pinterest, with millions of Pinners coming to the platform every month to be inspired and to shop to bring their visions and plans to life. Pinterest has recently seen a 30 per cent year-on-year search uplift for ‘colourful living rooms', and a 30 per cent increase in ‘colourful interiors’.
Using the Lick Colours Tool for Pinterest, Pinterest users can easily access unique and custom-generated colour palettes based on their personal Pins, designed to empower seasoned and aspiring decorators to explore and discover any style, aesthetic or mood. Shoppers can also try out their personalised palette in their own home, with peel-and-stick paint samples in their Lick colours.
“Millions of interior-lovers come to our platform every month looking for new inspiration to refresh and redesign their homes,” said Claire Lui, part of the Retail Team at Pinterest. “We're excited that the Lick Colours Tool for Pinterest will enable Pinners to turn the inspiration that they find on the platform into reality at the click of a button.”