Making Science

How to Succeed on Mobile in LATAM

Mobile Marketing - Member Content

Lexi Sidow, Head of Marketing Insights at App Annie, offers an in-depth breakdown on the high-growth mobile market in LATAM, and outlines the key ways to break into this market.

Latin America (LATAM) is one of the world’s fastest-growing mobile app regions. It is a mobile-centric market capturing the attention of global publishers looking to expand overseas. The Latin American market is important to a strategic global mobile strategy, but it is a highly diverse region with unique governmental and societal factors that influence the mobile landscape, so you don’t want to go in blind. We’ve compiled a guide with the tips you need to know to succeed on mobile in LATAM.

LATAM is a sweet-spot for the mobile market. In the last 12 months, we’ve seen accelerated growth where mobile consumer spend reached $2.9 billion (£2.15 billion) at a year-over-year growth rate of 26 per cent. Our latest guide also shows the biggest markets driving this growth in the region and how this shakes out among games and apps.

We have published a comprehensive guide ‘How to Win on Mobile in LATAM’, with the strategies you need in order to succeed on mobile in the region, including:

  • What makes the mobile landscape in LATAM unique
  • Which target market areas and countries are at the forefront of success
  • Which top performing categories lead growth
  • How top breakout apps compare in 2021 vs. 2020
  • How LATAM’s mobile-first game market offers monetization potential

Download App Annie’s guide on How to Win on Mobile in LATAM to discover the strategies you need in order to thrive in one of the most accelerated mobile growth markets.

Claim your copy here.