Digital marketing group, Incubeta, has acquired Dubai-based integrated digital marketing agency Bruce Clay MENA, which specializes in search, social and creative. This acquisition, the fourth in 12 months for Incubeta, will expand its global presence in the Middle East and North Africa.

Operating in 17 countries globally, Incubeta uses the power of bespoke, localized digital solutions to unlock and amplify business growth potential. Established in 2015, Bruce Clay’s MENA office is part of the Bruce Clay Inc. network and has delivered SEO, PPC, creative and social media solutions for brands including McDonalds, Johnson & Johnson, Zoflora and Canon. Together Bruce Clay MENA and Incubeta will drive growth for clients, and the group, in the Middle Eastern and North African markets. 

“This acquisition fits squarely with our ongoing strategy of acquiring companies that complement our core business growth,” said Lars Lehne, Incubeta Group CEO. “Having Bruce Clay MENA join the Incubeta family opens up an endless avenue of opportunity for us in the services we can provide, the work that we can do, and the culture that we continue to build. I’ve no doubt that they’ll contribute to our overall success as a business, a brand and a partner.”

Sitting under the Incubeta brand, Bruce Clay MENA will have access to Incubeta’s full scope of services, including Incubeta’s exclusive Google Marketing Platform relationship. As such, Incubeta MENA will provide clients with a fully integrated, end-to-end digital offering beyond its founding specialisms.