Instagram has rolled out badges for Instagram Live around the world to more than 50,000 of its creators, opening up more monetisation options for creators while strengthening the connection they have with their fans.
Fans who purchase badges see them displayed in the comments next to their name during live videos from that creator. They also get a place on the creator’s list of badge holders and access to a special heart.
Instagram has promised to temporarily match earning form badges to offer more support in the current climate and it will use this test to continue expanding badges to more creators in time.
The Facebook-owned app is also going to expand its IGTV ads beta to more creators in the US this week following a test with a smaller group of creators over that last few months.
Instagram creator and Founder & CEO of Girl CEO Ronne Brown said, “As a working mother of four during a particularly crazy time, Badges in Live has been an amazing tool for me to make money from home, just using my cellphone. I spent a lot of time going live on Instagram before so to be able to monetise the content I was already creating in a way that feels natural has been a game changer for me.”
Creators Young Ezee added, “I honestly love Badges – it’s made my followers and I feel like we actually know each other! It’s like we are one big lit family.”