MASTERCLASSING

Instagram is making shopping easier with new features

Tyrone Stewart

Instagram Shopping Stories ExploreInstagram has introduced a pair of updates to make shopping on its platform easier ahead of the potential launch of its standalone shopping app.

The first update from the Facebook-owned photo and video sharing social platform sees the expansion of shopping within Stories globally to businesses in 46 countries. Instagram began testing shopping in Stories in June, enabling businesses to tag products in their content and give users the opportunity to shop from the time-sensitive posts.

According to Instagram, over 400m accounts visit Stories each day with 33 per cent of the most viewed stories coming from businesses.

Instagram is also launching a Shopping channel within the Explore section of the app that is personalised to the user. This channel is dedicated to shopping posts from brands that the user follows and brands they might like.

The Shopping channel within Explore has begun rolling out and will expand across the world over the next few weeks.

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