Instagram's US Mobile Revenues Bigger than Google and Twitter by 2017

Alex Spencer

instagram adsInstagram will pull in $595m (£383m) in mobile ad revenues worldwide this year, with revenues growing at a CAGR of 117.3 per cent to $2.81bn in 2017.

That's according to eMarketer forecasts, which show that Instagram will make up 3.7 per cent of Facebook's ad revenues. In 2017, that figure will grow to 10.6 per cent – or 14 per cent of its parent company's total mobile ad revenues.

According to eMarketer, it expects Instagram's growth to be “driven by high demand for the social network’s new ad products, which will expand beyond branding to include direct response, the ability to buy ads via an API, and enhanced measurement and targeting features”.

It's worth noting that Instagram currently doesn't offer desktop ads, and is only available in eight markets internationally. The US makes up the lion's share of revenue, though this is set to drop slightly – 95 per cent in 2015, dropping to 85 per cent by 2017.

This focus will see Instagram beating both Google and Twitter for mobile display revenues in the US. In 2017, Instagram's net mobile revenues in the country will stand at $2.39bn, ahead of Google's $2.38bn and Twitter's $2.29bn.