IronSource buys in-app advertising insights firm Soomla

Tyrone Stewart

Mobile advertising platform IronSource has acquired Soomla, an ad quality measurement platform, for an undisclosed sum.

IronSource will look to use its new addition to help app and game developers distinguish between inappropriate or misleading ads and ads that provide a positive user experience, though Soomla’s solution will still be available to developing using other mediation services also.

“Soomla is the ideal fit to continue delivering on IronSource’s commitment to create the best business infrastructure for developers,” said Omer Kaplan, Co-Founder and CRO at IronSource. “Our goal is to provide a comprehensive growth platform for mobile app developers, and as part of that, we’re constantly working to add new features and solutions to empower developers to create, grow and sustain profitable and successful businesses. Every developer should be able to access best-in-class technology to better manage their app businesses, and with Soomla’s technology, we aim to provide those insights both to apps that use our ad mediation solution and those that don’t.”

On the back of the acquisition, Soomla CEO Yaniv Nizan – and his team – will join IronSource to continue developing and improving the Soomla technology.

“We’re incredibly excited to join the IronSource team,” said Nizan. “We’ve found a home in a company with the same values and vision – to build innovative and best-in-class technology which empowers developers to run better app businesses – and we’re eager to scale the impact and applicability of the Soomla technology to even more app developers.”