Mobile content delivery company iTAGG  has unveiled an MMS shortcode service that will enable its customers to run inbound MMS picture and video campaigns using keywords on an MMS shortcode. The service launches on 4th July.
According to reports from market research agency Harris Interactive, 36% of mobile owners now use their phones to send and receive picture messages, up from 21% a year ago. ITAGG believes the launch of MMS shortcodes will drive increased response to MMS campaigns 
Use of MMS among consumers is growing fast says iTAGG CEO Steve Procter. The easy 5-digit shortcode and keyword combination will help brands exploit this trend. For the first time ever, mobile can now seriously play an integral role in the marketing mix. Basic plain text interactions and complex set-up processes are a thing of the past. This will be the catalyst that unlocks MMS for the consumer mass market, allowing marketers to quickly set up unified text and picture message campaigns on a single shortcode.
For as little as 149 per year, iTAGG customers will be able to run inbound text, MMS picture and video campaigns on a single shortcode. The one-off set up fee, for campaigns where both inbound and outbound messages go through the iTAGG messaging portal, compares to around 2,000 a month for a dedicated shortcode number.
iTAGG already has  experience in running inbound MMS campaigns, having powered the MMS picture to screen service for Live8 in Hyde Park last year. The new service is part of an ongoing drive by the company to make mobile marketing more accessible to companies of all sizes. In April of this year it launched a free content delivery platform with no set up or monthly fee, and in March, it launched a developer partner programme, enabling independent mobile developers, brands and marketing agencies to create their own mobile applications and campaigns and deliver and charge for them through the iTAGG SMS gateway.
In addition to providing the tools and services for companies to set up and run their own campaigns iTAGG has also worked with brands including Live8, Friends of the Earth and lastminute.com to deliver bespoke mobile campaigns. 
For more information check out iTAGGs Easy Connect platform here. 

iTAGG launches partner programme. Read