Jungle Creations launches Craft Factory store

David Murphy

Jungle Creations is expanding its reach into commerce, as its crafting and DIY brand Craft Factory, launches the Craft Factory Store and its new Candle Making Kits and Soap Making Kits. Craft Factory produces entertaining and educational crafting and DIY video tutorials across Facebook, YouTube, Instagram, Snapchat and TikTok, and has over 15m social followers globally.

The launch follows successful commerce ventures from Jungle Creation’s Twisted, its food and drink brand, including Twisted: A Cookbook; the launch of Twisted London, the world's first delivery-only restaurant born from a social media brand, which now has numerous sites around the UK; and the Twisted Store, which offers a range of Twisted kitchenware. 

The new Craft Factory Kits were created by coupling market research with insight from the Craft Factory audiences on social channels, including a poll on the Instagram channel which gave the Craft Factory audience the opportunity to become co-creators in the process of developing the kits. In response to the poll, 80 per cent said they would like to receive handmade soap and 81 per cent handmade candles as a gift. A further 55 per centsaid it was important to them to cut down on using plastic. Additional polling across the brand’s followers informed which scent of candles and soaps would be launched.

Made from sustainable and ethically sourced natural ingredients and in eco-friendly recyclable packaging, the Candle Making Kit (£29.99) and the Soap Making Kit (£29.99) are available to order exclusively via  CraftFactory.com. Each Craft Factory Kit is customisable and includes an easy step-by-step guide to help users get started. 

“At Jungle, we’ve become experts in reverse engineering our customer base, by first creating an audience and then delivering products that appeal to them based on first party data,” said Jungle Creations Co-CEO, Melissa Chapman. “This has been highly effective for our Twisted commerce and restaurant offering and is something we are looking to replicate with our engaged and active Craft Factory audience. The launch of the Craft Factory kits is another milestone in many more commerce ventures to come for Jungle Creations.”