Mobile Interactive Group’s (MIG) mobile internet and app publishing platform, Kilrush, has created an iPhone app with an Augmented Reality (AR) component for online property search business, FindaProperty.com.

The AR component enables house-hunters to find a property using their phone’s camera and compass. Once the app has opened, users select the AR function, and by looking through their view finder at the built environment that is directly around them, property information is displayed on the screen.

Information appears as thumbnails that show price, direction and distance from the user’s location. More information, photos or a direct call to the relevant agent is a click away. The AR layer greatly reduces the clicks involved in the user journey from viewing a property to calling an agent or requesting more information from seven clicks down to two to three.      
In addition to the AR features, the app also delivers a rich visual experience where users can search based on their location and browse through the properties that are returned. As on the FindaProperty.com website, users can also refine their search based on the number of bedrooms, price range and distance, and also view agent’s details and click to call them or request further information.

“We have listened to onsumer feedback and worked really hard to make sure that the iPhone experience is as good as it can be,” says FindaProperty.com product manager, Chris Boorman. “FindaProperty.com is extremely happy with the end result and will continue to offer iPhone users an effective on-the-move solution whilst hunting for their next house or flat.”