The Future of Mobile

Learn to master Mobile App Experiences during #MAXMonth this June

Mobile Marketing - Member Content
Thomas Butta, Chief Strategy & Marketing Officer at Airship, offers a guide to the company's #MAXMonth celebrations.

Mobile App Experience, aka MAX, is becoming the digital center of customer experience. And mobile apps are becoming the preferred destination where the exchange of value between customers and brands is most respected and rewarded. Yet some brands treat their mobile apps as just another promotional channel. They’re driving customers to the app, but not holding onto them.

From engaging customers to ensuring retention and driving loyalty, MAX is key to unlocking a seamless digital customer experience - so we decided to dedicate the whole of June to the theme of Mobile App Experience! We call it #MAXMonth!

Learn more about MAX here.

What is MAX Month?
#MAXMonth will be filled with a variety of activities, from events and webinars to blog posts, to help you and your team master MAX. You’ll gain insights into current best practices, learn from experts, network with your peers, and even get the chance to win great prizes! With a mix of live and on-demand content, you’ll be able to choose how and when to participate.

Highlights include:

  • Access to our introductory MAX webinar to learn why mobile app experience matters
  • MAX at the MAU event in Las Vegas
  • Live webinar – 8 Privacy Principles & Practices for Building Better Mobile App Experiences
  • MAX Month closing event in London with Mobile Marketing Magazine’s Editorial Director, David Murphy
  • And a lot more…

How to get involved
Keep up to date with the latest activities on the MAX Month calendar! The page will be regularly updated throughout the month. And don’t forget to sign up for our web notifications to receive updates on all things MAX.

We will also be celebrating the end of MAX Month in style in London! If you are based in the UK, we would love for you to join us for a fun and informal evening where Mobile Marketing Magazine’s Editorial Director and Co-founder, David Murphy, will lead a fireside chat on the importance of MAX, along with a drinks reception and great networking opportunities.

Apply for a ticket to our celebratory MAX Month closing evening on the 29th June here.

What’s in it for you?
Whether you’re a company executive, marketer, CRM professional, developer or mobile product owner, you’ll find fresh and insightful content throughout the month of June.

Being part of MAX Month, you’ll have the chance to win some amazing prizes, including one ultra portable Sonos speaker, Bose wireless headphones, and three McStreamy kits to enhance your virtual meetings.

As long as you register for MAX Month events or download content with your business email address, you’ll be qualified for a chance to win prizes (see our terms & conditions). Plus, you’ll get extra entries into the draw every time you share MAX Month content on social!

Interested? Here’s what you need to do: 

  1. Sign up to receive web notifications for MAX Month content

  2. Register for at least one MAX Month activity with your business details – this can be a webinar, event or content download (you’ll need to have your cookies enabled for your entry to be counted)

  3. For every other activity you do - social sharing, further registrations or more – you’ll get additional entries into the draw. Each point counts as one entry, so start participating and and join the MAX conversation on social #MAXMonth.