Line Corporation, the company behind popular messaging app Line, has unveiled a new free social video app for Android devices that includes simple, mobile-first editing tools as well as filters and sharing tools.

Line Moments, the new app, enables users to easily create looping videos, slow motion movies and other unique formats. Users can shoot up to 10 seconds of footage and then use a simple sliding control to switch between slow motion, fast motion, looping and reverse effects.

The app also offers a variety of filters to add a personal touch to movies, as well as options to change colour tones, or even create a mirrored double image or transform the video into an illustration-style animation. An iOS version of the app is planned for release in the future, although Line has not given a concrete time frame for when iPhone users will be able to download the app.

Line Moments represents the latest innovation by Line, which has also unveiled a make-up AR app and drawn up plans for AI chatbot integration in the past few months. This wave of new apps follows the companys successful joint US/Japanese IPO in the summer, when it raised $1.1bn (£897m).

The companys core app is the most popular messaging service in Japan, and brings in considerable revenues through its Stickers, animated graphics which can be used within chat threads. While revenues from Stickers rose 38 per cent in 2015, the company has warned that if this features popularity starts to wane, it could face difficulties, which may explain the companys new drive to diversify its offerings.