Lumen Research, the leader in attention measurement, has appointed Scott Linzer as GM North America and Josh Barnett as Head of Sales, EMEA, as growing numbers of businesses around the world turn to its ground-breaking eye tracking technology to measure the impact of their campaigns.
Linzer will spearhead the expansion of Lumen's business in the United States and Canada, building a team on the ground to help advertisers optimise attention. He will promote the use of Lumen's tools for planning, buying, reporting and optimising media in order to drive profitable outcomes for both advertisers and agencies.
Most recently Senior Vice President, Business Development at Frameplay, Linzer has worked at a vast range of leading media businesses in a career spanning two decades, including MediaMath, iCrossing, Quantcast, AKQA and Universal McCann. He also held the position of Managing Director at Havas Media Group.
Meanwhile, Barnett will focus on cementing Lumen's position as the leading attention technology provider in the EMEA region. He will be working with brands, agencies, publishers and ad tech providers to embed Lumen's technology within their day-to-day businesses. As attention data becomes 'business as usual' for European advertisers, Barnett and his team will be responsible for making attention optimisation as easy and accessible as possible. He joins from Captify, where he was Head of Agency Sales; having also worked as Agency Partnership Manager at Experian, at LoopMe and Metropolis Studios.
Linzer said: “I was attracted to Lumen’s market leading technology and campaign and planning interaction tools. As the leader in attention measurement, offering both advanced eye-tracking technology and campaign and planning integration tools, I know that we will be able to help clients across the US and Canada achieve great things; truly revolutionising their approach to campaigns.”
Barnett said: “I am looking forward to helping our clients make informed media choices across platforms. Measuring attention has the power to reshape the way we approach campaigns, in a world in which advertisers face a poverty of attention.”
Mike Follett, Lumen’s Managing Director, added: “We're really excited to welcome both Scott and Josh to our growing team. With a flair for client relations, combined with world class strategic thinking and in-depth understanding of the media landscape, our clients are in great hands on both sides of the pond. They are both inspiring leaders – highly collaborative, with great creativity and attention to detail, and passionate about this industry. I can’t wait to see what our growing team can achieve.”
These hires follow Lumen’s recent partnerships with Dentsu, Havas and Teads, as it continues to help a range of businesses to measure attention and to link this to business outcomes.