Mail Metro Media, the ad sales arm of DMG Media, has launched a six-month pilot partnership with digital advertising platform, Ozone, which will bring brands including Mail Online, Metro.co.uk, inews.co.uk and Newscientist.com to the platform. Mail Metro Media’s 30m monthly readers will be accessible to Ozone advertisers, in addition to the platform’s existing 7m daily unique users. While the pilot is running, Mail Metro Media will continue to sell its cross-media audience targeted solutions directly to agencies and brands. The Ozone pilot will complement this activity with programmatic enablement of scaled audiences, across its portfolio of premium websites. 

“We talk about Ozone being a home for premium publishers of all sizes and guises, but few are more impressive in scale than the Mail Metro Media portfolio, and we’re very excited to welcome their brands to commence this pilot,” said Ozone CEO, Damon Reeve. “Their inclusion really reinforces Ozone’s mission of creating a more sustainable future for journalism by offering advertisers a really easy and effective way of reaching online audiences. While every partner signing is incredibly significant, welcoming Mail Metro Media is monumental for the growth of the premium publishing industry at large.”

Hannah Buitekant, Managing Director Digital, Mail Metro Media, added: “We are excited to work with Ozone, further enabling programmatic advertisers to reach highly engaged audiences across recognised premium publishers, reinforcing the value premium publishers with editorial-led websites have over the rest of the open internet.”