Masterclassing

MEF Launches M-commerce Guide

David Murphy

The Mobile Entertainment Forum (MEF) N. America has launched the first edition of the MEF Guide to M-commerce.

To tackle the complexities of driving revenue through the mobile device, the Guide breaks down the topic into manageable stages. Channels such as Mobile Storefronts, Application Stores, SMS Text Messaging and Quick Response Codes are reviewed, as well as transactional-related options, including Carrier Billing, Mobile Wallet-based Remote Payments and Vouchers & Coupons.

“Our M-commerce Guide  is a comprehensive resource that brings together expert content and analysis showing all the different ways that the mobile device can be used to enable commerce for content, services and products consumed both on and off the device,” says MEF Executive Director, Rimma Perelmuter. “The MEF member-authored Guide contains essential case studies designed to help brands, content producers and retailers demystify, simplify and monetize the mobile commerce landscape.”

The Guide is available for download from the MEF website.