Metro Bank has launched its ‘Magic Money Christmas Tree’ campaign, which aims to raise funds for a range of local children’s charities across its 78 stores, using a gold coin mechanism.

Devised by Metro Bank’s in-house creative studio and external agencies Goodstuff and Mr President, each store will host a Magic Money Christmas Tree until 3 January.  Customers, colleagues and visitors can donate through cash over the counter, via the instore coin counter Magic Money Machine or via cashless donations by scanning the QR code on the ‘magic’ gold coins.

The local children’s charity being supported are Make A Wish; The Baby Bank; Level Trust; Children with Cancer UK; Comic Relief; Rockinghorse; and 2Wish, as well as children’s hospices Helen & Douglas House; Acorns; Little Havens; Martin House; Children’s Hospice South West; and children’s hospitals Great Ormond Street; Alder Hey; Royal Manchester; and The Children’s Hospital.

The campaign will be supported with a national media campaign across digital display and paid social channels. In addition, Metro Bank stores in Clapham and Sheffield will also be receiving localised support across OOH and Publishing as well as digivans, ad bikes, ad walkers, and leafleteers on each weekend leading up to Christmas.

“This is a tried and tested campaign that generated significant results last year,” said Metro Bank Brand and Marketing Director, Jessica Myers. “This year we are even more passionate about making a difference in our local communities through targeted, inspirational campaigns that motivate consumers to act. We believe that once again, our Magic Money Trees will inspire more people to support children in their local community and will help local charities positively impact the lives of local children in need.”